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Let’s discuss “How Focus On a Quantifiable Traffic Source Before You Expand” CPA marketing is an online advertising model that measures how much a business pays to achieve a conversion. Your cost per action (CPA) will be generally higher than your CPC or cost per click. This is because not all people who click your advertisement will complete your desired action such as signing up as a lead or buying a product.
Cost per action considers the number of advertisements clicks before a person converts. Thus, improving your conversion rate might lower your cost per action. Your CPA and CPC will contribute to your Google Ads costs.
Your CPA is determined by your Quality Score. It is Google’s metric based on the quality of landing pages, ads, and keywords. Generally, the higher the Quality Score, the lower the CPA costs. It is important to keep the CPA low and the Quality Score high.
In this way, you can allot more budget in your pay-per-click (PPC) campaigns, optimizing your number of conversions and giving you more exposure in the online ad space.
How Does Your Quality Score Affect Your Cost Per Action?
Most internet marketers know that the cost per click is affected by Google Ads Quality Score. But not all of them know that the Quality Score determines the cost per conversion. Thus, optimizing for CPA is the same as optimizing for Quality Score. In contrast, high CPA and low-quality scores will decrease your overall return on investment (ROI).
How To Focus On a Quantifiable Traffic Source Before You Expand
There are lots of traffic sources, but you can only focus on a few. Concentrating on quantifiable traffic sources can help you analyze your traffic more effectively and work out the areas where more attention is needed. Facebook and LinkedIn are good traffic sources. Employ social media marketing to open the gateway wider.
Choose Products That Convert Better
Most CPA networks give option for random placement, but this is
harder to manage because you don’t know how specific you should write and what types of visitors you need the most. You will be able to target your visitors more effectively if you know what types of advertisers you need to work for.
Don’t Jump On The Bandwagon
Going along with hype gives temporary boost in traffic. However, this traffic cannot be sustained in the long run because people see websites that play with hype often as suspicious. Go with facts and proven topics rather than play along with rumors.
Publish Timeless Articles
The timeliness of articles appeals to all kinds of readers regardless of age and gender. People will still be searching about your contents even five years from now. On the other hand, publishing time-sensitive articles are hard to update and might no longer convert in the future.
Write Articles That Will Urge Visitors To Take an Action
In CPA marketing, actions should be spoon-fed to visitors. This is what call-to-action statements are for. There is no need to be obvious about it, but your intention has to be clear. If you want people to sign up, tell them why they should do it. If you want them to buy something, tell them the good qualities of the product that make it worth their money.
Build Your Own Network
A good CPA marketer uses his own network to attain his goals. His network is already comprised of his own believers. Since trust has already formed between a marketer and his network, it will be easier for him to convince them to do a certain action, like signing up for a newsletter or leaving contact details.
Stay Away From Syndication
Content syndication is good for promotion and traffic generation. However, the truth is, the traffic obtained through syndication does not convert well. They are not as targeted as what you need them to be. You might as well focus on specific traffic sources like social media rather than expect for general traffic.
Ask For Support From The CPA Network
Reputable CPA networks offer free training and supporting information to their members. Ask for help because representatives of the network know their advertisers better.
Use Google Analytics To Maximize Your Traffic
Know where your traffic is coming from, so you will also know what types of action applies the most.
Types Of CPA Marketing
There are some common types of CPA marketing to choose from. They have different average payouts but also with different levels of difficulty.
Choose what’s best for you:
Zip Code Lead Capture
Don’t be misled by the term because obtaining the zip code is only a way to get more details from customers, which advertisers use to lure them into making a real purchase. In this type of CPA marketing, visitors are asked for their zip codes before they are provided with more details of the promo. Usually, promos involve free coupons or vouchers.
However, because most people don’t read fine prints, they will miss the fact that for them to use the coupons, they have to make a real purchase first. For instance, a coupon for a free pair of socks at the department store can only be used if you will buy a pair of shoes. It’s a package deal.
Lead Generation
This type asks for more than a simple contact detail because it usually includes name, address, email address, and sometimes, phone number. The information needed for this type of CPA marketing is harder to squeeze from visitors, but the payout is worth all your effort if you succeed.
It’s not that hard for websites that already have loyal followers. Internet personalities who are trusted by their followers will also have an easier time asking for these personal details.
Sales Conversion
This type is the most straightforward of all. Instead of acquiring leads, the marketer simply asks visitors to buy something. This is also the closest to affiliate marketing.
A marketer needs to have a really big influence over his followers. Many internet personalities like famous fashion bloggers can easily ask their followers to do something if they want to be “in.”
Email Lead Capture
This is the most common type, but it also has a low payout per lead. People are more willing to give their email addresses than their phone numbers, so it’s easier to acquire leads by using opt-ins for emails.
However, because there is no guarantee that emails are working, the conversion per lead is lower. Of course, you also get paid at a lower rate.
Free Trial Offer
This is a lucrative type, but the catch is that you will only be paid once the trial becomes a real purchase. Marketers will not be paid for every free trial availed of by a customer.
Rather, they are paid after the trial has expired but the customer decided to continue with it. Marketers are commonly paid only after a few weeks.
Subscription
This type aims to provide advertisers with multiple touch points with their customers, which can lead to long-term business relationships.
For instance, instead of asking customers to make a purchase or calling them to sell something, the advertisers will leave a door open for future deals through regular receiving of newsletters and other marketing materials.
