Let’s take a look at “How To Choose The Right CPA Network?” You probably know what CPA marketing is all about and now you are interested in joining a CPA network to promote offers.
What are the steps that you need to do? What are the considerations that you need to take into account when choosing the right CPA network for you?
Search The Web
Make a list of the most commonly used CPA networks today. You should visit each website to know about their payout amounts and terms. Then, read different reviews of advertisers and publishers online but make sure that the reviews are not paid. Moreover, it is important to verify if the network is a scam.
Contact The CPA Network
Most of the CPA networks will ask you a lot of questions about your experiences as an online marketer. You should ask them about the support that you will get from them and the person that you would be working with. Some networks offer difficult approvals while others offer easy approvals. Whatever network that you will choose, make sure that it is reputable in the industry.
Network Application
There are some things that you need before applying to a CPA network. These include your home address, phone number, active website, working email, and promotional plans. Considering numerous fraudulent applications, it will be difficult to be approved if you are not a United States of America resident.
You should have enough English language knowledge. However, recommendations from the network affiliate manager or older affiliates can help your application. Once you are approved, you have to download and fill out a W-8 (international) or W-9 (USA) form.
Offers
You can check the rates and offers after joining a CPA network. The approval process usually takes one to three business days.
Sometimes, it takes more than 3 days if the network is experiencing any technical problems.
The offer payments differ across CPA networks depending on the requirements and quality of leads delivered. You should compare the landing pages and offer payments to different networks. To get the best offer, you should always check the requirement for every lead (action).
Moreover, check the browser status bar when clicking links. What type of redirections are used? In some cases, your affiliate network can be an affiliate of other networks. In these cases, rates are lower than the other network.
Affiliate Managers
Not all affiliate managers are former affiliates and not all of them can understand or answer your questions about CPA marketing. It is important to find how much your affiliate manager knows about his job. You can easily get banned by asking for an explanation about something that your affiliate manager does not know.
Tracking Software
Tracking software is using cookies. Browser setups, firewalls, anti- adware software, cookie stuffers, and adware are deleting or overwriting cookies for several reasons. With this, you can lose your commission.
To avoid this, you should consider joining a newer and smaller CPA network. Since the cookie domain is still not well known, it is not targeted from the software mentioned above. This means that there is a smaller percentage of cookies that are deleted or overwritten.
Questions To Ask When Choosing a CPA Network
Don’t waste your time promoting a CPA network that doesn’t pay well
in the end. Be wise because lost time is lost money.
Use these questions as your guide in choosing a CPA network:
What Offers Do They Provide?
Visitors will only be interested in doing an action if they can get something significant or interesting in return. The CPA network should have a product or information that can convince them to pay or provide their contact information.
How Much Do They Pay Per Particular Action?
Research the industry standard in each type of action. Know how much the prevailing rates for lead, registration, purchase, subscription, and answering of the survey are. They should be at least average or above average (the highest rates usually have conditions).
Are Their Required Actions Definite or Conditional?
CPA marketing can be as simple as action equals payment. However, there are CPA networks with conditional actions. Here, you only get paid once the conditions are fulfilled. If a typical CPA network pays for a simple subscription, a network with conditional action may require a minimum of six months subscription or so (which is also determined when the customer signs up).
How Do They Pay Members/Subscribers?
Their payment methods should be convenient for you. PayPal is the prevailing international mode of payment, but direct wiring can also be convenient albeit more expensive (for cash transfer).
How Often Do They Send Payments?
Does the CPA network require an earning threshold before you get paid? If so, can you hit it quickly? It is preferred that you have control over your withdrawals.
Are Their Widgets and Links Intrusive?
Most widgets and links stay where you put them. You design the layout of your website and that’s it. However, CPA marketing can be a very intrusive tactic. Some networks use pop-ups.
Do They Respond To Inquiries and Special Concerns Quickly?
You bring them money through your website’s visitors. You should be treated with special attention. If the application process is already a long one, it may be the same for payment issues.
What Types/Niches Of Websites Do They Accept For Membership?
The CPA network of your choice may not be open to the type of niche you are into. You better check it out first.
Do They Constantly Receive Positive Reviews?
You can easily check for the reputation of your CPA network options online. Look for reviews. There may be legal issues involved that you should not miss.
How Long Have They Been Operating?
All CPA networks start with nothing much to boast and more to prove. Nonetheless, those that have been in the business longer are the safer choice because many people can attest to their reputation.
What Other Types Of Marketing Programs Do They Offer?
Aside from CPA marketing, many CPA networks also offer affiliate programs to widen their networks and increase their sales. It might be more financially rewarding for you if you can also refer other bloggers and get paid for every referral.
Are They Recommended By Someone You Know?
Since there are millions of people involved in blogging or some sort of online job, you should be able to have someone who knows something about this method of marketing. Ask around.
Conclusion
There are several ways that you can do to promote your CPA campaigns. Some of these ways involve developing your own website and some do not necessarily require it. You have to study the products that you are promoting and decide where you can find a target market
that is interested in buying your products or services. This article discusses some of the most commonly used CPA promotional methods.
