A Yeezy advertisement aired during the Grammys shortly after Kanye West and Bianca Censori made a notable appearance at the 2025 awards ceremony.
Following their striking presence at the Grammys, an ad promoting Kanye West’s Yeezy clothing line was featured during select segments of the prestigious event.
The sleek commercial highlighted a variety of sweatshirts, T-shirts, and footwear, all showcased in the brand’s signature neutral colors, inviting viewers to visit the website where each item was priced at just $20.
Some pieces from this collection, created in collaboration with Russian designer Gosha Rubchinskiy, had previously launched during the Christmas season of 2024. At that time, the brand shared an image of a model wearing a fitted top and matching sweatpants, which featured a mysterious design.
Additionally, West thrilled his fans by releasing his new album, *Bully*, along with merchandise that displayed the album title in a gothic font.
The advertisement aired just hours after Censori attracted attention at the Grammys by dramatically shedding her fur coat on the red carpet to reveal a sheer dress without undergarments.
While her revealing outfit wasn’t part of the latest Yeezy collection, it is believed to have been designed by West, who officially changed his name to Ye in 2021.
In a now-deleted Instagram post, the rapper referred to the outfit as a “Custom Couture Grammy dress for the most beautiful woman ever My love my best friend My wife.” A source told *Page Six* that the design was inspired by the cover of his Vultures 1 album.
Moreover, the artist shared a series of Polaroid-style images showcasing their outfits, simply captioned, “Love story.”
After their bold red carpet appearance, *Page Six* reported that security personnel escorted the couple from the event at Crypto.com Arena in Los Angeles.
The advertisement and their appearance at the Grammys came alongside West’s recent social media tease about a new women’s line, featuring an image of a high-cut bodysuit that looks a lot like those often worn by Censori.
In the same post, he took aim at Adidas, a former partner of Yeezy, which ended its collaboration with him in 2022 after his antisemitic remarks.
West, who has won 24 Grammy Awards throughout his career, received a nomination this year for his collaboration titled *Carnival* with Ty Dolla $ign.
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