Aisle after aisle in supermarkets across the nation appears to confirm that Bud Light is far from being the flavor of the week.
On what is considered by many Americans to be the unofficial start to summer, instead of shelves looking depleted from a Memorial Day weekend of partying and drinking, rows of store shelves sat packed with Bud Light and Budweiser in posts shared on social media.
Following the backlash over the use of transgender influence Dylan Mulvaney by parent company Anheuser-Busch to promote Bud Lights, the company has seen its market value tank.
The hit has been anecdotal and in actual sales, which have fallen 26 percent since the backlash started in early April.
The controversy left social media users documenting the company’s carnage in real-time and the dramatic effect it is having on their sales.
Bud Light beer is experiencing a significant decline in sales across the nation, as supermarket shelves remain fully stocked on Memorial Day Weekend
Social media users have been sharing images of shelves packed full of Bud Light in supermarkets, highlighting the negative impact on sales
Bud Light’s partnership with trans influencer Dylan Mulvaney has led to a decline in sales for the last two months
Users across the country posted supermarket shelves stocked with Bud Light in their local stores, which appear to have been left completely untouched, as once loyal drinkers turn away from the brand.
Bud Light sales fell for the sixth consecutive week with retailers slashing prices — with one store charging $3.49 for a 24-pack and another offering a rebate that would see the beer being sold for free.
‘This could be a promotional summer the likes we haven’t seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars,’ Beer Business Daily stated in a recent report.
Bud Light volumes for the week ending May 13 fell 28.4 percent, following a 27.7 percent drop the prior week.
During a promotion for the company’s March Madness competition and while celebrating the one-year anniversary since Mulvaney began identifying as a woman, Bud Light gave the TikTok star and transgender activist a personalized pack of beer with her image printed upon it.
Bud Light sales have fallen significantly since the beer’s partnership with Dyland Mulvaney and analysts at JPMorgan expect it will cause Anheuser-Busch earnings to slide 26% this year
Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with Mulvaney
Fridge after fridge appeared to be full stocked despite the beer being massively discounted
Beers owned by Anheuser-Busch were left untouched at this supermarket
In Florida, the blue and red boxes of Bud Light crammed the shelves
Budweiser is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch ‘s market value
One popular promotion sees a 24 pack being given away for $3.49 – or 14 cents a can
Fridges in this supermarket were full of Budweiser and Bud Light products
This aisle demonstrated the issue with a virtually empty beer aisle, all except Bud Light
Half a dozen fridges in this social media post show Bud Light refrigerators fully stocked
Supplies of Bud Light beer looked to have been virtually untouched in branch of Winn-Dixie
Texans appeared to be shunning Budweiser and Bud Light in droves
But promotion backfired hugely and has instead generated a national boycott of the beer.
Anheuser-Busch has lost nearly $19 billion with shares down 14 percent and in some cases has been giving its beer away for free.
Experts are even warning that there is a risk of competitor beers running into a shortage because of the high demand.
Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the ‘whole industry is in shock’.
In Wisconsin, even $3.99 for a pack and 99 cents for a can wasn’t enough to entice drinkers
It was a sea of blue at two branches of Walmart and Kroger posted online
Dozens upon dozens of boxes of Bud Light were left out on floor
A similar scene was seen at this supermarket with Bud Light still filling the shelves
One shopper was taking advantage of the cut down prices and took a moment to stock up
Blue beer crates filled the shelves at this supermarket on Memorial Day Monday
A limited choice of pickle beer (a South Dakotan favorite) or Bud Light were the choices here
The company was trying every trick in the book to entice buyer including offering a rebate
He claims that the newfound demand for lagers not owned by Anheuser-Bush could result in a trickle-down effect on the industry.
He said: ‘Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them.
‘You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make.
