Elsa Hosk puts her toned tummy on display as she models a white bra top for her Helsa Studio Travel Wear campaign

Elsa Hosk shared the first look at her clothing brand’s new line for an exclusive holiday drop.

The 34-year-old model posted several photos showing her incredible figure and several different looks.

One of the ensembles showed the beauty in a white sports bra with a grey sweatshirt thrown over her shoulders and grey trousers that sat low on her hips, exposing the top of a pair of matching underwear.

Classic tummy: Elsa Hosk showed off her toned stomach in new photos for her clothing brand's campaign

Classic tummy: Elsa Hosk showed off her toned stomach in new photos for her clothing brand’s campaign 

Comfy casual: The supermodel wore a matching underwear set from her new line which was inspired by 90s minimalism

Comfy casual: The supermodel wore a matching underwear set from her new line which was inspired by 90s minimalism

The underwear was a new addition to the brand and was inspired by ’90’s minimalist shapes.’

In the other photos, the blonde wore trousers paired with a simple white t-shirt and a head scarf, an oversized long-sleeve shirt-dress synched at the waist with a belt, and a skin-tight sleeveless black dress that cut off at the calves.

She also spiced up her looks by adding headbands, sunglasses, hats, and gold jewelry.

It's all about the dress: The bombshell spiced up her photos with different accessories, including sunglasses and a towel in her hair

It’s all about the dress: The bombshell spiced up her photos with different accessories, including sunglasses and a towel in her hair



Hosk added a lengthy caption to her Instagram post and expressed her thoughts on the collection.

‘This exclusive holiday drop is built on reimagining traditional basics and loungewear in new shapes and sustainable materials for the ultimate balance of comfort and style,’ it was shared.

She also shared what her favorite pieces were.

‘A pleated suit trouser constructed in a recycled sweat-suit fabric, a boucle sweater, a long jersey dress with curved hems and all the basics in heavy rib for the most luxury update to your wardrobe staples.’

By the sea: The 34-year-old aimed to create a line full of outfit staples and comfortable pieces to wear during any life moment

By the sea: The 34-year-old aimed to create a line full of outfit staples and comfortable pieces to wear during any life moment

Lean legs: She started the brand as a love letter to her home of Scandinavia

Lean legs: She started the brand as a love letter to her home of Scandinavia 

Helsa Studios was created by the former Victoria’s Secret model in 2022 to have people ‘looking your best while living freely, comfortably, and fully in the moment.’

Hosk started out as a professional basketball player in Sweden and eventually went from sports to modeling. She opened the Victoria’s Secret Fashion Show in 2016 and wore the Dream Angels Swarovski bra in the 2018 show.

Since then, she has worked with designers like Versace, Dior, YSL, Calvin Klein, and Michael Kors.

The figure: The beauty showed off her miles of legs in a pair of skin-tight black pants and pointed heels

The figure: The beauty showed off her miles of legs in a pair of skin-tight black pants and pointed heels

The bombshell has been dating Scandinavian entrepreneur Tom Daly since 2015, and they had a daughter together in 2021 named Tuulikki.

Daly co-founded Running Vision, a company that makes sunglasses specifically for running.

The supermodel attended The Fashion Awards at the Royal Albert Hall in London on December 5. She wore a custom Miu Miu two-piece set.

All eyes on her: The bombshell wore a custom Miu Miu bra and long skirt set on the red carpet at The Fashion Awards on December 5

All eyes on her: The bombshell wore a custom Miu Miu bra and long skirt set on the red carpet at The Fashion Awards on December 5

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