Coco Gauff isn’t just a tennis prodigy—she’s a financial powerhouse. At just 21 years old, her net worth in 2025 sits at a jaw-dropping $35 million, making her one of the wealthiest young athletes in the world. But how did she get here? It’s not just about smashing forehands and acing serves (though that definitely helps). Gauff’s rise to financial dominance is a mix of Grand Slam glory, savvy brand deals, and a relentless drive that’s turned her into a global icon. Let’s break it all down.
From Teen Sensation to Millionaire: The Prize Money Pile-Up
Coco’s bank account didn’t balloon overnight. Her journey started with a bang at 15 years old, when she stunned Venus Williams at Wimbledon in 2019, instantly becoming the sport’s next big thing. Fast forward to 2023, and she clinched her first Grand Slam title at the US Open, pocketing a cool $3 million just from that one tournament. That win wasn’t just a trophy—it was a financial game-changer, catapulting her into the elite tier of tennis earners.
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By 2024, she was raking in record-breaking prize money, including a historic $4.8 million payday for winning the WTA Finals—the biggest single-event payout in women’s tennis history. Add in consistent deep runs at majors (like her 2025 French Open victory) and smaller tournament wins, and her career prize money has soared past $24 million. But here’s the kicker: prize money is just the start.
Endorsement Empire: Why Brands Can’t Get Enough of Coco
If tennis winnings are the foundation of Gauff’s wealth, her endorsement deals are the skyscraper built on top. By 2025, she’s locked in partnerships with New Balance, Head, Barilla, Bose, UPS, and Rolex, among others. These aren’t just small-time sponsorships—they’re multimillion-dollar, long-term contracts that reflect her marketability.
New Balance, for example, re-signed her in 2022 in what’s rumored to be one of the richest apparel deals in women’s tennis. Then there’s Barilla, the Italian pasta giant, which has been with her since she was a teenager. And let’s not forget Rolex—because nothing says “I’ve made it” like a luxury watch deal. Forbes reported that in 2024 alone, she pocketed $21 million from endorsements, pushing her total earnings for the year to $30.4 million. That’s more than some entire sports franchises make.
What makes Coco so irresistible to brands? It’s not just her talent—it’s her personality and influence. She’s vocal about social issues, relatable to Gen Z (hello, TikTok fame), and carries herself with a maturity beyond her years. Companies aren’t just paying for a tennis player; they’re investing in a cultural icon.
What’s Next? The Sky’s the Limit
At 21, Gauff’s career is still in its prime earning years. With more Grand Slams likely on the horizon, her prize money will keep climbing. But the real growth? Business ventures. She’s already dipped her toes into entertainment (like promoting Marvel movies) and tech (Ray-Ban Meta smart glasses). If she follows the path of legends like Serena Williams, we could see her launching her own fashion line, investing in startups, or even stepping into media.
Then there’s the Olympics. With the 2028 Los Angeles Games approaching, a gold medal could unlock even more endorsement gold. And let’s not forget inflation and rising athlete salaries—by 2030, her wealth could easily double.
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One thing’s for sure: Coco Gauff isn’t just playing tennis. She’s playing the long game, both on and off the court. And if the past few years are any indication, her $35 million net worth is just the beginning.
