Haliey Welch, renowned for the viral Hawk Tuah meme, has made a splash by joining FanFix, a premium content subscription service. FanFix, headquartered in California, is a platform where content creators host membership clubs for their fans.
Established in October 2021 by social media stars Cameron Dallas, Simon Pompan, and Harry Gestetner, FanFix has become a go-to for creators to generate a steady income through fan subscriptions.
Fans now have the opportunity to interact directly with the Hawk Tuah girl via messages and private livestreams. On July 25, Hailey announced this exciting news through an Instagram video, captioned:
“What ya’ll have been waiting for is finally here! I just launched my @Fanfix so I can connect with y’all 1 on 1 and to show you more of my daily crazy life! Subscribe and message me today!”
Fanfix is a Gen Z-focused platform similar to Patreon, where creators can engage with and monetize their fan bases. After being acquired by SuperOrdinary in 2022, Fanfix has seen a rise in awareness among influencers, boosting the content creator market.
Through Fanfix, creators can post exclusive content, interact with their fans, offer early access to upcoming releases, and share blogs, behind-the-scenes footage, and tutorials. As stated on the Fanfix website, creators can set their own “pay per message” price and receive tips from their posts.
The platform hosts a wide array of creators, including artists, inspirational speakers, gamers, TikTokers, models, and fitness influencers. It boasts a diverse community with game developers, chefs, athletes, comedians, and educational content contributors.
Currently, Fanfix features three thousand creators and ten million users. It offers numerous benefits, such as tipping on posts, setting membership fees, and maximizing earnings potential. Creators retain 80% of their earnings while Fanfix keeps 20% for platform maintenance and operational costs.
On July 26, Haliey Welch shared her excitement about joining FanFix in an interview with Distractify, stating:
“Fanfix is the best subscription platform for emerging creators, as it’s brand-safe and has a brilliant, engaged team behind it. I am excited for this new adventure in content creation where I can share more about my daily life and let fans meet the real Haliey.”
Fanfix is popular among major TikTok stars, including Caryn Marjory, Brooke Monk, Anna Shumate, Jumpers Jump, Cameron Dallas, and the Mian Twins. Unlike other platforms, Fanfix accelerates the growth of paid followers through the network effect, giving creators more control over their work. It connects creators like the Hawk Tuah girl with fans who appreciate their content.
According to an EIN News report from July 2021, co-CEO Harry Gestetner highlighted:
“Fanfix allows creators to earn while doing what they love. We shift the power away from the large social media conglomerates and put it back in the hands of the creator.”
In a Forbes interview published on August 2, 2022, Harry further emphasized the platform’s profitability for creators, stating:
“Creators have earned millions of dollars on Fanfix by providing value to their most loyal fans.”
FanFix creators must adhere to two key rules: they must be over 18 to create content on the site, and explicit or NSFW content is strictly prohibited. This ensures a safe and brand-friendly environment for both creators and fans.
