Pret A Manger is to end its ‘too good to be true’ subscription that got customers five barista-made drinks a day for £30 a month.
The coffee chain broke the news today in an email to Club Pret subscribers in which they told customers it was ‘time to rethink how it works’.
The current deal has been running for the last four years and offers people any hot or iced Barista-made drink up to five times a day for just £30 a month.
There was also a 20 per cent discount off the rest of its food and drink menu.
But it will be axed in September for what Pret is describing as a ‘simpler offer’ of five half-priced drinks a day for £10 a month.
Pret A Manger is to end its ‘too good to be true’ subscription that got customers five barista-made drinks a day for £30 a month
Pret fans have been left furious by the coffee chain’s decision to change its Club Pret subscription
The discount on food will also be culled as it was ‘something we never really got comfortable with’, Pret’s UK managing director Clare Cough said.
‘We know this is a change. But with Club Pret subscription, our coffees, teas, Coolers and iced drinks will continue to be the best offer on the high street, and at a much more accessible price than the £360 a year people have to pay for the current scheme,’ the message read.
The new deal will be priced at £5 a month for existing and new Club Pret subscribers until March 31 2025 when it will double in price.
Ms Clough added that ‘given the majority of our customers are not Club Pret subscribers, our priority now is to focus on better value for everyone’.
But some have pointed out the ‘math doesn’t work’.
For example, a latte priced at £3.90 in the chain’s High Street Kensington store would give subscribers a saving of £126 a month if they were to get two drinks a day five times a week.
But under the new scheme they will only save £68 meaning they will be shelling out £58 more a month.
The news has infuriated Club Pret members further who were already irked by the coffee firm’s crackdown on people sharing their QR codes with friends so they could get in on the deal.
One customer said ‘all Londoners are united in grief’ following the announcement’, with others already quitting their subscription.
One person posted a screenshot of an email from Pret saying ‘sorry to see you go’ after they cancelled their Club Pret membership.
Another warned Pret it is a making a ‘huge mistake’ and urged them to ‘rectify it’ as they threatened to cancel their subscription
‘Lol at the new @Pret subscription. “commitment to providing better value” when my savings have went down from £90 a month to £47, not including food. The math ain’t mathing girl.
‘Cya,’ they wrote.
Another called the subscription changes ‘laughable’ as ‘what started off good, progressively got more expensive’.
‘Subscription going from £15 – £20 – £30. Food prices in shops rising weeks before introducing 20 per cent off so in reality there isn’t any real saving. And now this,’ they said.
Pret was warned it was making a ‘huge mistake’ by another customer who told the chain it still had time to ‘rectify this’.
‘Otherwise I am cancelling my subscription and will never step foot into any of your stores (which will quickly shut down, one by one, from September) ever again,’ they warned.
More to follow.
