As Pret A Manger controversially ends its popular monthly coffee subscription, there’s no doubt its disappointed customers will be flocking to LEON, which launched a cheaper scheme in May.
The high street brand claims to offer unparalleled value with the the nation’s cheapest coffee subscription at just £25.
Subscribers can enjoy up to five barista-made drinks each day, along with a 20 per cent discount on LEON’s breakfast and all-day food menu, excluding meal deals.
LEON had initially hoped to offer a cheaper alternative to Pret A Manger’s £30 a month scheme – but it appears its main competitor has bowed out as Pret announced the ending of its subscription today.
The coffee chain broke the news today in an email to Club Pret subscribers in which it told customers it was ‘time to rethink how it works’.
As Pret A Manger controversially ends its popular monthly coffee subscription, there’s no doubt its disappointed customers will be flocking to LEON, who launched a cheaper scheme
The current deal has been running for the last four years and offers subscribers any hot or iced Barista-made drink up to five times a day for £30 a month.
But it will be axed in September for what Pret is describing as a ‘simpler offer’ of five half-priced drinks a day for £10 a month.
It means subscribers will be paying £205 a month for a £3.90 latte if they were to take advantage of the deal and get the full amount five times a week, compared to the £30 they pay now.
Meanwhile, at LEON, Roast Rewards members can earn 100 points for every £1 spent, and once they hit 3,000 points, they’re entitled to anything on the menu for free.
LEON also has cravings covered with a generous 20 per cent discount on a variety of tasty breakfast and lunch options.
Mac Plumpton, Managing Director at LEON, expressed excitement about the launch, saying: ‘We’re so excited to unveil the UK’s most affordable coffee subscription. Get ready for a service packed with flavour, value and great coffee.
‘At LEON we’re all about providing exceptional experiences at an unbeatable value.’
Similarly, Pret had been offering five drinks a day and 20 per cent off food, but its loyalty scheme is more expensive.
LEON has announced the launch of its ‘Roast Rewards’ – the UK’s most affordable high street coffee subscription.
For just £25 a month, subscribers can enjoy up to five barista-made drinks per day, along with a 20 per cent discount on LEON’s breakfast and all-day food menu, excluding meal deals
The chain was blasted by customers after putting up the price of its popular coffee subscription scheme by £5 a month to £30 in April – as the price of a latte soared from £2.95 to £3.30.
Pret’s coffee subscription scheme previously cost £25 a month and offered members up to five barista-made drinks a day, which proved hugely popular during the cost of living squeeze.
However, it was replaced by Club Pret, a new loyalty scheme that costs £30 a month – an effective increase of 20 per cent – although it’s sweetened with new discounts on its mix of sandwiches, pastries and other products.
The move came against the backdrop of big increases in the cost of ingredients, including milk, coffee and cheese, and the need to boost staff wages three times in a year.
Pret customers shared their anger about the news online, with many saying they were going to cancel their subscriptions as a result.
