If a Bachelor hands out his final rose but no one is watching, did it even happen?
That’s the question on TV executives’ lips this morning after The Bachelors finale on Sunday night aired to record-low ratings and a lacklustre response on social media.
The conclusion of the Channel 10 show, starring Jed McIntosh, Felix Von Hofe and Thomas Malucelli as the three leading men, had a five-city metro audience of just 358,000 viewers, making, making it the least-watched finale in Bachelor history.
Channel 10 may be forced to axe The Bachelor franchise after Sunday’s finale plummeted to record-low ratings. (Pictured left to right: Felix Von Hofe, Jed McIntosh and Thomas Malucelli)
That result represents a steep 38.6 per cent decline from the last Bachelor finale, which aired in 2021.
It also marks the end of a devastating ratings season for the embattled dating series, which averaged a just 291,000 metro viewers per episode.
The Bachelors also premiered to its worst launch audience ever before the start of the ratings year on January 9: 309,000 metro viewers.
The conclusion of the Channel 10 show, hosted by Osher Günsberg, had a metro audience of just 358,000 viewers, making, making it the least-watched finale in Bachelor history
This was 18,000 fewer viewers than the ratings-starved current affairs show The Project, which served as its lead-in.
In its 2018 heyday, The Bachelor show would draw almost a million metro viewers per episode. This season saw episodes regularly falling below 300,000.
Meanwhile, critics have called for the series to be axed after Sunday’s finale, with many calling out the producers for favouring drama over genuine love stories.
Meanwhile, critics have called for the series to be axed after Sunday’s finale, with many calling out the producers for favouring drama over genuine love stories. (Pictured: Jed McIntosh)
‘Time to shut up shop after this season. Don’t need to state the obvious but it was a total flop,’ one complained.
Another agreed: ‘I’ve always loved this franchise but this season was so bad. It’s time to retire it to the archives.’
A third viewer added: ‘This was a terrible season. It was more about drama and less about love.’
Nevertheless, Channel 10 bosses revealed on Saturday they are happy with the show’s performance due to its streaming numbers.
‘Time to shut up shop. Don’t need to state the obvious but it was a total flop,’ one complained, while another agreed: ‘This season was so bad. It’s time to retire it to the archives’
Daniel Monaghan, Senior Vice President of Paramount Australia & New Zealand, told TV Tonight: ‘What we’re really encouraged by is our biggest start to 10Play ever.
‘The Bachelors is the number one commercial program on BVOD since its launch, with a growing 100 million minutes viewed.
‘The Bachelors has proven its utility on every platform by dominating younger demos on broadcast, growing 55 per cent with the addition of seven-day catch-up audiences, being the most watched commercial BVOD show, and stealing conversations on social.’
Nevertheless, Channel 10 bosses revealed on Saturday they are happy with the show’s performance due to its streaming numbers, reported TV Tonight. (Pictured: The Bachelors’ contestants)
Monaghan went on to say the network is happy with how the show has trended and engaged with the younger online audience.
However, The Bachelors has screened double its usual episodes a week this summer, leading to speculation Channel 10 was trying to get through the season quickly to focus on other programs.
The prime time show once commanded about a million viewers a night when the NRL’s ‘Honey Badger’ Nick Cummins drew in 940,000 fans in the capital cities alone.
Daniel Monaghan, Senior Vice President, told the publication: ‘What we’re really encouraged by is our biggest start to 10Play ever
But the franchise and Ten have been in rapid decline ever since.
Last year’s premiere was branded a disaster when it only attracted 482,000 metro viewers.
Now the recent figure of 309,000 could prove terminal, as they slumped even more on the second night, down to just 273,000.
The prime time show once commanded about a million viewers a night when the NRL’s ‘Honey Badger’ Nick Cummins (pictured) drew in 940,000 fans in the capital cities alone, but the franchise and Ten have been in rapid decline ever since
