‘This is desperate’: Bud Light releases new ad with Kansas City Chiefs star Travis Kelce featuring several men GRUNTING in bid to appeal to male drinkers – but it has only attracted 2,000 views
- Bud Light has been branded ‘desperate’ after releasing a new advert showing men aggressively ‘grunting’
- The 15-second spot starred Kansas City Chiefs star Travis Kelce as he cracked open a few cold ones with several other burly men
- It comes as a clear marketing U-turn following the beer giant’s disastrous collaboration with trans star Dylan Mulvaney
Bud Light has been branded ‘desperate’ after releasing a new advert with Kansas City Chiefs star Travis Kelce in a bid to win back customers.
The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men.
The advert was a clear marketing U-turn after backlash to the company’s previous collaboration with trans star Dylan Mulvaney devastated the brand financially.
However, the effort has failed to gain traction after it was posted to YouTube, picking up just 2,500 viewers in over 24 hours after it was released.
Kansas City Chiefs star Travis Kelce (left) has seen his new advert with Bud Light panned for being ‘desperate’
The new advert, titled ‘Backyard Grunts with Travis Kelce’, appears to be an attempt to claw back specifically male drinkers.
Kelce is seen in the advert attending a BBQ with several other men, satirically grunting as they slowly recline in their seats and crack open a beer.
The video was met with mixed reviews, however, with many former-commenters feeling the about-face from the company is not enough to win them back.
‘Sorry there Bud. The only thing that would be close to bringing your base customers back is an unconditional apology and a renounce of woke culture!’ said one viewer.
Another added: ‘Nice try but no dice’.
Kelce’s appearance in the advert was also met with backlash, with one commenter slamming him for being a ‘sell out’.
‘Not rooting for Kelce again,’ they said. ‘Will never buy another Anheuser Busch product ever again.’
