Savvy shoppers at Costco are convinced Bud Light will soon be off the shelves after they spotted the ‘star of death’ asterisk on the product and a price drop.
Photos and videos shared on social media show the beer’s price tag stamped with a small asterisk at the top right-hand corner – a symbol that many Costco regulars claim is used to signal that a product will no longer be restocked once it is sold out.
One Twitter user posted a photo of the dwindling stack being sold for $14.97 for a 2 x 12 pack, which they exclaimed that Costco was ‘practically giving away Bud Light.’
It’s the latest slam on the brand after the company’s sponsorship deal with trans activist and influencer Dylan Mulvaney, 26, caused a negative impact and has cost the parent-company Anheuser-Busch about $22billion in market cap to date.
Savvy shoppers at Costco are convinced Bud Light will soon be gone from the retailer’s shelves after they spotted the ‘star of death’ asterisk on the product and a decrease in price
Photos and videos shared on social media show the beer’s price tag stamped with a small asterisk at the top right-hand corner – a symbol that many Costco regulars claim is used to signal that a product will no longer be restocked once it is sold out
On Twitter user posted a photo of the dwindling stack being sold for $14.97 for a 2 x 12 pack, which they captioned that Costco was ‘practically giving away Bud Light’
Some online users pointed out that Costco might only not restock 16oz cans but continue selling 36 packs of the 12oz cans
It’s not clear which Costco locations across the county may not be restocking the product.
Some social media users pointed out that the retailer might only not restock 16oz cans but continue selling 36 packs of the 12oz cans.
DailyMail.com has reached out to the company for more information.
Bud Light has seen a significant percentage drop in revenue from sales for June, compared with the same time last year.
Over a four week period ending on July 1, Bud Light saw a 28 percent decrease in revenue sales, according to NielsenIQ sales data obtained by Newsweek.
This was down slightly from the 27.9 percent decline the brand saw for the week ending in June 24.
The number of units of Bud Light sold was down 31.2 percent compared with the same time last year, the data showed.
Over a 4week period ending on July 1, Bud Light saw a 28 percent decrease in revenue sales
A single case of Bud Light sits alone in a stack of Modelo beer
The domestic beer’s problems have, to some extent, bled into its Anheuser-Busch owned sister brands.
Sales of Michelob Ultra – the nation’s third favorite beer last year – were down by 4.3 percent in the week ending in July 1. Busch Light sales were down 8.5 percent for the same period, according to Bump Williams Consulting and NielsonIQ data.
Budweiser was also down 12.1 percent, according to the consultants.
The popularity of the beer has been dropping since brewer Anheuser-Busch teamed up with Mulvaney, 26, and gave her a personalized can.
Last month, Mulvaney broke her silence on Bud Light to slam the embattled beer brand for for not standing by her amid the fallout from their disastrous campaign.
Mulvaney announced the partnership in a series of videos posted to social media in April
Bud Light continues to fight for its life in the aftermath of a disastrous April partnership with transgender influencer Dylan Mulvaney, that has so far cost the brand’s parent-company about $22billion in market cap
Speaking to her 1.8million followers, she said: ‘I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘Because it gives customers permission to be as transphobic and as hateful as they want. There’s should be nothing controversial or divisive about working with us.
‘I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.’
While the makers of Bud Light beer took a massive, costly hit from their tie-up with the TikToker appears to have emerged from the fiasco unscathed, a DailyMail.com/TIPP Poll shows.
The first nationwide poll on Mulvaney shows that many more Americans have a favorable view of the influencer than object to her, and broadly say she is more relevant today than she was before conservatives boycotted the beer.
Americans by a wide margin say Mulvaney has become more relevant due to the boycott
Anti-Bud Light beer graffiti scrawled on a gate on in Arco, Idaho
Our survey also shows — more predictably — that Mulvaney is a partisan wedge issue: Democrats appreciate her far more than do their Republican counterparts.
The poll of some 1,300 US adults comes as Anheuser-Busch, the maker of Bud Light, counts the cost of irking their right-leaning consumers by collaborating with Mulvaney in April.
Our polling shows that half of respondents view her favorably, compared to 42 percent who have an unfavorable view.
That puts her eight percentage points above water.
More importantly, respondents said Mulvaney has benefited from the uproar over working with Bud Light, which famously saw performer Kid Rock post a video of himself shooting at cases of the beer.
Some 49 percent of respondents said Mulvaney was more relevant today than before the controversy erupted.
Democrats appreciate Mulvaney far more than do their Republican counterparts
Another 24 percent said she had become less relevant, and similar numbers said they were not sure.
Mulvaney has also seen little change to her massive social media following over the course of the scandal.
She has 10.7 million followers on TikTok and another 1.8 million on Instagram.
Mulvaney also continues to promote products on her channel, the latest being ONE/SIZE make up.
She’s understood to earn at least $50,000 from each promotional post and net more than $1 million a year.
Mulvaney only recently broke her silence on the fiasco and excoriated Bud Light for not standing by her.
Mulvaney has also seen little change to her massive social media following over the course of the scandal. She has 10.7 million followers on TikTok and another 1.8 million on Instagram
In a post, she said she ‘was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
Anheuser-Busch said earlier this month it would triple its marketing spending in the US this summer as it attempts to boost ailing sales.
For the DailyMail.com/TIPP survey, we initially asked respondents whether they were familiar with Mulvaney.
Some 57 percent said they had not heard of Mulvaney, or were not very familiar with her. Those people were not asked any further questions.
