Modelo Especial is now the number one selling beer: Sales figures topped $333 million in May – a 15% rise in the same period last year – as Bud Light sales fell to $297 million amid Dylan Mulvaney backlash
Modelo Especial has now dethroned Bud Light as the top-selling beer in America after years of the longtime industry leader being in the top spot.
In the four weeks ending May 28, Modelo Especial store sales topped $333 million, a 15.6 percent rise on the same period last year.
The company beat out But Light’s $297 million – a 22.8 percent fall compared to last year’s period.
Bud Light’s parent company Anheuser-Busch has seen profits plummet $27billion following a disastrous team-up with transgender influencer Dylan Mulvaney.
CEO of Constellation, who owns Modelo Especial, Bill Newlands said that the jump had happened ‘quicker than they anticipated’.
In the four weeks ending May 28, Modelo Especial store sales topped $333 million, a 15.6 percent rise on the same period last year
He told Newsweek: ‘We thought that would take a little longer. We’ve been very fortunate that, that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.’
