Woolworths under fire over major changes to popular Everyday Rewards program

Aussie shoppers have unleashed at Woolworths after the supermarket giant announced changes to its Everyday Rewards Extra program.

Woolworths announced that as of July, it would increase the programme’s annual fee while lowering the number of points shoppers gain every time they make a purchase.

Here are the changes to Woolworth’s Everyday Rewards Extra that you need to know about: 

• The annual subscription fee will rise from $59 to $70 per year. The cost will remain the same for monthly subscribers at $7 a month.
• Your monthly 10% Extra Discount will continue to be available to use in-store at Woolworths and BIG W. It will no longer be available to use online at Woolworths or BIG W (including Pick up and Direct to boot orders). 
• Your monthly 10% Extra Discount will continue to be available to use in-store at Woolworths and BIG W. It will no longer be available to use online at Woolworths or BIG W (including Pick up and Direct to boot orders). 
• You’ll collect 2x Everyday Rewards points on every shop at Woolworths and BIG W, both in-store and online, instead of 3x Everyday Rewards points. 

Woolworths is also making changes to the Delivery Unlimited service:  

• Increased minimum spend for delivery: The minimum spend threshold will increase from $50 to $75. This means you will get free same or next day deliver on all orders of $75 or more.
• Paper and reusable bag fees: Woolworths will now charge customers $1 per order for reusable bags, or $2 for paper bags.

All changes come into force on July 1, 2023. 

Woolworths is being slammed by customers over changes to the Everyday Rewards Extra program 

A spokesperson for Woolworths told Daily Mail Australia says there are still many benefits for those who take up the subscription.

‘As we continue to invest in Everyday Extra and our broader Everyday Rewards program, we are making some changes to the pricing and benefits in the coming months.’

‘It’s been a year since we started to trial Everyday Extra and it’s been pleasing to see the value early subscribers have unlocked from the program, saving on average $30 a month.

‘From 1 July, Everyday Extra subscribers can still save up to $100 a month with monthly discounts shopping across Woolworths and BIG W, double Everyday Rewards points on their everyday shopping and Extra Perks including free products’.

Woolworths is also making changes to the Delivery Unlimited service

However many Aussies were not impressed with the supermarket chain for changing Everyday Extra Rewards.

‘Definitely won’t be renewing. 10% can’t be used online – that’s literally how I get the groceries delivered,’ one social media user wrote.

‘Removing the online discount is a huge kick in the guts for the elderly and those who are disabled and unable to shop in store,’ a second wrote.

‘Well they just lost me with no more online or direct to boot orders being eligible for 10% discount,’ a third wrote.

‘This is literally how I do my food shop. So… Reduced point incentive, increased annual fee, removing the way I can use the discount, that’s a no from me. Thanks for nothing Woolies.’

Another said: ‘Way to isolate your rural customers there, Woolies. I live over an hour away from the nearest Woolies. They do delivery out here once a week. So I always shop online and get it delivered. I think companies forget that not everybody lives in the capital cities.’

A third wrote: ‘Losing the ability to use it online sucks. I mainly do an online shop and that 10 percent on one shop really helps since on shop a month is larger than the other. It’s hard with three young kids to shop in store compared to online.’ 

‘This sucks,’ a fourth declared.