MAFS brides’ influencer dreams are shattered as they leave the show ‘without enough Instagram followers to quit their day jobs’ – and even Evelyn Ellis is falling behind
The glamorous brides of Married At First Sight may not be walking straight into influencer careers once the latest season wraps up.
This year’s cast have struggled to gain enough Instagram followers to quit their day jobs, reports Yahoo Lifestyle.
The women may have signed up in the hope of becoming rich and famous on social media, but they have been left humbled by their lack of overnight success.
While previous seasons have seen brides soar to half a million followers during the show’s run, the new batch of brides haven’t attracted the same level of attention in the eight weeks since the season ten premiere.
Claire Nomarhas’ following has gone from 2,800 to 66,600, while Melinda Willis – who was already an influencer before the show – has grown her audience from 150,000 to 202,000 followers.
The glamorous brides of Married At First Sight may not be walking straight into influencer careers once the latest season wraps up. (Pictured: Bronte Schofield and Lyndall Grace)
This year’s cast have struggled to gain enough Instagram followers to quit their day jobs, reports Yahoo Lifestyle. (Pictured: Melinda Willis)
Intruder bride Evelyn Ellis has doubled her fan base from 65,000 to 122,000, which is impressive but far from the heights of Martha Kalifatidis, Dom Calarco or Ella Ding.
Other stars have had only moderate success in building their social media brands.
Bronte Schofield, for example, has garnered just 49,000 new followers, while Tahnee Cook has gained about 38,000.
Considering the fact MAFS draws up to two million viewers per episode, this growth is pretty underwhelming.
In the eight weeks since the season premiere, Claire Nomarhas (pictured) has seen a surge in her following, skyrocketing from a modest 2,800 to a whopping 66,600 followers
Intruder bride Evelyn Ellis has experienced a substantial increase, as her fan base expanded from 65,000 to 122,000
Melissa Sheppard has attracted 15,400 new followers, and Tayla Winter experienced an even more modest growth of 10,400 followers.
‘These days you can’t quit your day job with anything less than 300,000 followers, and even then they have to be super engaged,’ a source said.
‘The market is more saturated than ever.’
The social media expansion of this year’s brides pales in comparison to Dom and Ella from last year’s season, who left the show with a whopping 500,000 followers each.
As the tenth season has only just started airing in the UK, the brides’ accounts may continue to grow in the coming weeks.
Married At First Sight continues Monday at 7:30pm on Channel Nine and 9Now
Other stars on the show have seen moderate success in their social media endeavors. Bronte Schofield has garnered 49,400 new followers, while Tahnee Cook gained around 38,000
