Snoop Dogg says he moderated his weed consumption and re-evaluated his lifestyle after becoming a grandfather because he wants to see his grandchildren grow old.
The veteran rapper’s open appreciation for the drug has extended to numerous business ventures, among them edibles, weed strains and a digital media business devoted to marijuana related news.
But Snoop, 51, the first notable celebrity to market their own line of marijuana products, insists his personal use was scrutinised after eldest child Cordé became a father following the birth of son Zion in 2015.
‘Being a grandfather has changed me in multiple ways,’ he told MailOnline. ‘The main main way is being concerned with how I live, how I move, the kind of people I’m associated with, because I want to see my grandkids grow old.
‘The only way I can do that is to take precautionary steps as far as how I move, who I hang out with, where I go out, my intake, what am I intaking.
‘Am I doing extra-curricular or am I just doing what I’m supposed to be doing?’
All change: Snoop Dogg says he moderated his weed consumption and re-evaluated his lifestyle after becoming a grandfather because he wants to see his grandchildren grow old
Cutting down: Snoop insists his personal use was scrutinised after eldest child Cordé became a father following the birth of son Zion in 2015 (L-R: grandson Zion Broadus, son Cordé Broadus, daughter Cori Broadus, Snoop Dogg and wife Shante Broadus)
The father-of-four is a parent to Cordé, 28, Cordell, 26, and Cori, 23, from his 25-year marriage to Shante Broadus, and son Julian, 25 from a former relationship with Laurie Holmond.
But while the arrival of his first grandchild gave him the opportunity to reflect on his lifestyle, it has done little to edit his rapidly developing portfolio of side-projects.
The rapper’s diverse approach to endorsement has seen him team up with Martha Stewart for a cookbook range and a series of cookbooks shows, while animated cartoons, reality shows, personalised marijuana strains and the esports Gangsta Gaming League have all enriched his coffers while endearing him to a wider public.
More recently he stunned British TV viewers by starring in an advertising campaign for food delivery service Just Eats. His catchy jingle proved so popular that it even featured during his O2 setlist.
The rapper is now focused on a new collaboration with online crypto casino Roobet and the launch of their first offering, Hot Box – Snoop’s version of the brand’s fan-favourite game, Crash.
Main man: Snoop celebrated his new collaboration with online gaming brand Roobet at a launch party in Berlin on Wednesday, where he spoke to MailOnline
Exciting: Snoop’s first offering with Roobet is Hot Box – his version of the brand’s fan-favourite game, Crash
‘We had a mutual interest in giving back, to help certain people who couldn’t touch as much money as us have an opportunity to,’ he said of his involvement. ‘They’re willing to give back to charities and deal with certain things.
‘That attracted me more than working for an organisation to make money for myself. It overwhelmed me when they presented that first and foremost.’
He added: ‘I’m the missing piece of the puzzle. The things they do with me will be cutting edge. They’ve already been doing a great job without me, so imagine them with me.
‘They don’t have anyone like me. It’s a unique relationship – I don’t have any competitors in my lane.’
While Crash urges players to cash out before a rocket crashes down to earth, Hot Box dares players to ‘out-smoke’ Snoop Dogg himself – and urges players to cash out before they inevitably fail.
‘It’s up close and personal,’ he said. ‘It has music, it has my voice in there. I’ll be giving you a piece of me without licensing a piece of me out of there. But actually being a part of the development of the game, from start to finish.’
