AVI SHARMA
Occupation: City banker
Location: London
Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking
He says: ‘Some say I’m delusional, I prefer the term optimistic.’
DANI DONOVAN
Occupation: Hair salon owner
Location: Hertfordshire
Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’
She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’
EMMA BROWNE
Occupation: Senior account executive
Location: County Kildare
Key info: Laser focused on making her unique business idea a resounding success
She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’
JOSEPH PHILLIPS
Occupation: Safari Guide
Location: Worcestershire
Key info: The “James Bond of the business world” with a degree in Zoology
He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’
MARK MOSELEY
Occupation: Pest control company owner
Location: London
Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab
He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’
MEGAN HORNBY
Occupation: Sweet shop and café owner
Location: East Yorkshire
Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.
She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’
ROCHELLE ANTHONY
Occupation: Hair salon and academy owner
Location: Bedfordshire
Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’
She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’
SHAZIA HUSSAIN
Occupation: Technology recruiter
Location: London
Key info: Wants to champion a varied representation of diverse women in the world of business
She says: ‘I don’t need any friends in business. I am here to win this.’
SOHAIL CHOWHARY
Occupation: Martial arts school owner
Location: Southampton
Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’
He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’
