Sans Drinks goes into voluntary administration and closes all its brick and mortar stores

  • Drink company goes into voluntary administration
  • Owner insisted organisation was ‘restructuring’ 

A popular alcohol-free beverage company has entered voluntary administration despite reassurances that it is undergoing a ‘simple restructuring’.

The Non Alcoholic Drinks Co Pty Ltd, known as Sans Drinks, had administrators appointed on July 17, a report from the Australian Securities and Investments Commission (ASIC) reveals.

Despite the Sans Drinks shop in Brookvale NSW closing, the company’s founder, Irene Falcone, said the business was ‘trading as normal’.

A popular alcohol-free beverage company has entered voluntary administration despite reassurances that it is undergoing a 'simple restructuring'

A popular alcohol-free beverage company has entered voluntary administration despite reassurances that it is undergoing a ‘simple restructuring’ 

‘Foot traffic just isn’t there to sustain bricks and mortar (stores) in this economic climate,’ she said.

Sans Drinks will instead move exclusively into online trading, planning to offer customers a ‘more refined’ range of drinking options than what is currently available at common stores and grocers.

Ms Falcone founded the nation’s ‘first physical non-alcoholic bottle shop and online superstore’ in 2020, selling alcohol-free beers, wines and spirits in Sydney’s Warringah Mall.

The Non Alcoholic Drinks Co Pty Ltd, known as Sans Drinks, had administrators appointed on July 17, a report from the Australian Securities and Investments Commission (ASIC) reveals

The Non Alcoholic Drinks Co Pty Ltd, known as Sans Drinks, had administrators appointed on July 17, a report from the Australian Securities and Investments Commission (ASIC) reveals 

On the company’s website Ms Falcone said she started the company after becoming ‘frustrated with the low quality, sugar loaded non-alcoholic alternatives that were available in supermarkets and bottle shops’.

The entrepreneur also founded natural beauty products company Nourished Life in 2012 which she later sold in 2017.

Insolvency firm Jirsch Sutherland has been appointed as administrator for Sans Drinks.

DailyMail

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