Beer lovers in the hometown of Country star Travis Tritt have started switching away from their usual favorite Bud Light, after the Grammy award winner slammed the brand for its campaign with trans star Dylan Mulvaney.
Locals in Marietta, Georgia, have been switching from their usual drink of Bud Light to Coors Light, according to bartenders – who say the impact was ‘immediate’.
Tritt, 60, announced that he would be removing any beverage made by Anheuser-Busch from his tour bus after finding out that they worked with the transgender influencer.
Singer Kid Rock, 52, also showed his disdain by shooting several cases of the beer, saying ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.’
It comes as fellow country singer John Rich became the latest celebrity to hit out at the brand, asking which beer he should use to replace Bud Light at his Nashville bar, Redneck Riviera.
Locals in Marietta, Georgia, where Travis Tritt is from, have been switching from their usual drink of Bud Light to Coors Light, according to bartenders – who say the impact was ‘immediate’
Fellow country singer John Rich became the latest celebrity to hit out at the brand, asking which beer he should use to replace Bud Light at his Nashville bar, Redneck Riviera
He did not comment further on the issue, and Redneck Riviera did not respond to a request for comment from DailyMaail.com.
Customers at Kid Rock’s Big Honky Tonk and Rock n’ Roll Steakhouse in Nashville praised the country icon for reportedly removing Bud Light from the bar.
Some visitors said they were ‘impressed’ that the star ‘put his money where his mouth is’, though there was no response when DailyMail.com asked for confirmation from the bar.
A bartender at the Rusty Barrel in Georgia told DailyMail.com that the impact was immediate following the backlash from the country stars.
She said: ‘The impact was immediate. People were complaining about the campaign all together and what it was representing.
‘The beginning of the week, we had the impact straight away, they saw the campaign and the comments from Kid Rock and Travis, and they won’t drink it anymore, period.
‘They have changed up beer. Instead, they mostly ask for Coors Light, but it’s hard to say if they’ll stick to it.’
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
A bartender at the Rusty Barrel in Georgia told DailyMail.com that the impact was immediate following the backlash from the country stars
Customers at Kid Rock’s Big Honky Tonk and Rock n’ Roll Steakhouse in Nashville praised the country icon for reportedly removing Bud Light from the bar
She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.
He added that there were ‘many other artists’ who are doing the same but were not coming forward out of fear of being ‘ridiculed and canceled’.
Tritt has a combined following of 700.3k followers, compared to Mulvaneys 1.7million on Instagram alone.
He admitted that he had been on tour with Budweiser – one of the many brands under the Anheuser-Busch umbrella – in the 90s.
The multi-award-winning artist added: ‘That was when Anheuser-Busch was American owned.
‘A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.’
Tritt appears to be referring to Belgian company InBev and American Anheuser-Busch agreeing to combine in 2008, with Budweiser as their flagship band.
He then took aim at Ru Paul’s Drag Race and Jack Daniels, posting a picture on his social media saying: ‘All the Jack Daniels drinkers should take note.’
Singer Kid Rock, 52, also showed his disdain by shooting several cases of the beer, saying ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day’
The company has been hit with a barrage of complaints, with many customers filming themselves pouring the liquid away
Mulvaney, who has not yet had gender-reassignment surgery, is currently on hormones to help her transition into a woman – and has been documenting her change ‘into girlhood’.
Thousands of people commented on Kid Rock, 52, posting the footage online to his 1.9million combined followers, and saying ‘F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day.’
It sparked a further backlash from fans, who were already hitting out at the decision to make Mulvaney part of the brand.
PR experts previously told DailyMail.com that the decision to change their marketing so drastically was like ‘setting their loyal fanbase on fire’.
Gareth Boyd, Marketing & PR Director at Forte Analytica, says that while he can understand where the decision came from it is ‘not the right way to go about it.’
Speaking to DailyMail.com he said: ‘I really cannot understand their approach for this because their core audience just cannot relate.
‘Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense.’
Mulvaney was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer
Mulvaney made the announcement herself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament
Conservatives were quick to slam the decision, with many saying that the beer maker was pushing ‘gender propaganda’
Bud Light and Anheuser-Busch did not respond to a request for comment when contacted by DailyMail.com
Several former customers filmed themselves pouring the beer away – down the sink and toilet – while others emptied their fridge of the product into bins.
But the company has stood behind the TikTok star, who has been accused of dressing in a childlike way, with more than 10 million followers, with Anheuser-Bush saying the cans were a personal gift to her.
They added that she is one of the hundreds of influencers that the company partners with.
In a statement, the spokesperson said: ‘From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.’
Dylan Mulvaney could earn as much as $100,000 per month pushing brands like EOS, CeraVe and Crest, industry insiders told DailyMail.com
Mulvaney received a letter from the office of Vice President Kamala Harris, celebrating her ‘365th day of living authentically’
Mulvaney has earned hundreds of thousands of dollars, won allies in the White House, and is elbowing her way into the world of Hollywood celebrities.
She has been documenting her journey, explaining that she didn’t get a childhood as a girl, and was exploring what that would be like before heading into ‘womanhood’ – despite some criticizing her choices to describe it as ‘girlhood’.
Her rise among social media influencers was apparent last month when Vice President Kamala Harris wrote her an anniversary letter to celebrate her ‘365th day of living authentically.’
She’d already met the boss, President Joe Biden, at the White House, in October.
It comes after the controversial star signed her third deal in a week with Nike Women, causing backlash on the sports brand following the Bud Light saga.
