Which lazy bones signed off on this advert? Care home puts up posters misspelling its name

Elderly residents have a bone to pick with the owners of their care home – after it was rebranded Skeleton Court.

The cheerful promotional poster for Skelton Court in North Yorkshire shows a smiling elderly man proudly showing off a swing LP to a young carer dressed in a purple uniform.

It points out that the home began welcoming residents in March to its site in the market town of Skelton-in-Cleveland.

However the welcoming tone is dealt a blow by an unfortunate typographical error which turned Skelton Court into Skeleton Court.

The posters for the home have been displayed in the east Cleveland area and drew double takes from passers by.

The cheerful promotional poster for Skelton Court in North Yorkshire shows a smiling elderly man proudly showing off a swing LP to a young carer dressed in a purple uniform

Martin Walker, 44, of Stockton on Tees, said: ‘I noticed the poster in Guisborough as I drove past and at first wondered whether it was a slightly bad taste joke.

‘But it looks as though the printers have made a typo. That can happen, but surely someone must have read them before they were put up for everyone to see.

‘Hopefully they’ll correct it soon. I’m not sure many people would be keen to have their loved ones move into somewhere known as Skeleton Court.’

The blunder was first spotted by local resident, Nick, who posted on Twitter: ‘A new care home has opened in my parents’ village of Skelton.

‘Bold choice of name considering the age of many residents. #Copywriting #advertisingfail.’

Locals have pointed out that when texting Skelton often autocorrects to ‘skeleton’.

Ben Stephens said: ‘I think they should embrace it – don’t change the poster, change the name of the home. We need more spooky care home names.’

When the new home opened, owners Anchor issued a reassuring statement.

The ad points out that the home began welcoming residents in March to its site in the market town of Skelton-in-Cleveland

They said: ‘At Anchor, we have a long history of caring for older people and we put our residents at the heart of everything we do. In times of uncertainty, Anchor is a care provider you can depend on.

‘We are proudly not-for-profit with almost 60 years of experience.

‘Skelton Court is the result of this approach, carefully conceived with all our experience and passion, to meet the needs and expectations of the next generation of older people.’

Skelton Court owners Anchor said: ‘We’re really sorry for the error in the ad. We’re getting it removed as soon as possible and looking into how it happened.’