Sega Teams Up With KessCo for Sonic Games & Merch – Sonic the Hedgehog fans are going to have some brand-new merch and tabletop games to look forward to next year. It was recently announced that third-generation toy and game company, KessCo, signed a licensing agreement with Sega of America to produce, “…tabletop games, card games and outdoor play items in 2024.”
While this could open the opportunity for Sonic fans to enjoy their favorite universe of characters in multiple new ways, no official games or other items were officially announced alongside this licensing agreement. However, since the targeted release date for everything is an unspecified date or window in 2024, there is still plenty of time for Sega and KessCo to show off what they’re working on together.
Although nothing has officially been announced, looking at their current offerings gives Sonic fans an idea of what to look forward to. KessCo has manufactured a wide range of items like puzzles, board games, hula hoops, sprinklers, and more. Their wide range of items is sure to let the minds of Sonic fans run wild.
The CEO of KessCo, Alex Kessler, talked about his anticipation for this new collaboration,
“As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America. Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition, while introducing licensing to our popular outdoor range for the first time.”
As more information about the items KessCo and Sega plan to create together, we’ll be sure to get you all the latest news.
LOS ANGELES, June 6, 2023 /PRNewswire/ — Today, KessCo, a third-generation toy and game company, announced a licensing partnership with SEGA of America, Inc. and the Sonic the Hedgehog franchise, marking Kess’ first national licensing agreement with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic Blue Blur and the beloved franchise across a variety of tabletop games, card games and outdoor play items in 2024.
“As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America,” said Alex Kessler, CEO of Kess. “Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition, while introducing licensing to our popular outdoor range for the first time.”
Since Kess’ launch in 2016, it has successfully contributed to innovation in the toy industry through the introduction of its own successful IPs. As it continues to expand, Kess plans to lean more into licensing across its product range, with Sonic as its most iconic video game franchise deal to-date.
“We are very excited at the opportunity to partner with Kess to bring a new range of Sonic games and outdoor play to the market,” said Michael Cisneros, Associate Director of Licensing at SEGA of America. “The folks at Kess have such palpable passion for Sonic and video gaming franchises, they really are the perfect partner to satiate the demand of casual and hard-core fans alike.”
SEGA will also be exhibiting at Licensing Expo at Booth O226 from June 13 to June 15, 2023 for those interested in stopping by.
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