Gwyneth Paltrow took to Instagram over the weekend to promote her lifestyle brand Goop‘s seasonal sale.
And the 50-year-old entrepreneur – who recently shared bits of her spring wardrobe – sizzled as she posed topless in a brief video clip to push a pair of wide-leg jeans.
The mother-of-two ditched her shirt as she stood in front of a sprawling inground pool with her back facing the camera.
Paltrow, who was formerly married to Coldplay frontman Chris Martin, went barefoot as she turned her head to gaze behind her.
The beauty’s long blonde hair was slicked back and tucked behind her ear as it flowed down her back.
Hot! Gwyneth Paltrow took to Instagram over the weekend and posed topless to promote her lifestyle brand Goop ‘s seasonal sale
Sultry: The mother-of-two ditched her shirt as she stood in front of a sprawling inground pool with her back facing the camera
Taking to her Instagram Stories, the lifestyle guru wrote above one photo, ‘Our seasonal sale is here and some of my favorite G. Label pieces are 40% off!’
In the image the Oscar-winning actress modeled a navy blue, paisley-patterned frock as she sat in the back of a black car.
The sleeveless look was asymmetrical, boasting one thick shoulder strap, which Paltrow showed off in the selfie.
She included a link to the fashion item for her 8.3 million fans to easily purchase the dress if they wished.
Another outtake showed the statuesque beauty in an olive green jumpsuit as she stood in front of a white convertible.
The Royal Tenenbaums star also uploaded a selfie in a black outfit that included a luxe sweater and a long skirt with a split.
The content continued with Gwyneth modeling a pair of wide-leg black trousers that she wore with white sneakers.
Goop’s seasonal sale comes a few weeks after the brand expanded with a new section dedicated to sex.
Promotional post: Taking to her Instagram Stories, the lifestyle guru wrote above one photo, ‘Our seasonal sale is here and some of my favorite G. Label pieces are 40% off!’
Stylish: Another outtake showed the statuesque beauty in an olive green jumpsuit as she stood in front of a white convertible
The wellness enthusiast created a @goopsex Instagram account that gives followers intimate advice, like how to tease partners with ‘edging,’ and instructions on how to achieve the ‘perfect orgasm.’
A statement from the brand, valued at more than $200 million, read: ‘Something we believe at Goop is that true fulfillment comes from really knowing yourself and feeling comfortable enough to show up in the world and in your relationships as your whole self.
‘An important pillar of this is how we feel about our sexuality. We created a new Instagram channel for those of us who want to further our education in this area: @goopsex.
‘It’s a place for the pursuit of pleasure, where you can stay up to date on our latest content covering sex, intimacy, and relationships — along with tips from sought-after practitioners and fresh tools.
With the first post dating back to March, the Goop Sex feed now has 27 posts and over 15,000 followers.
The page’s biography section says: ‘A space for the pursuit of pleasure, from @goop.’
Gwyneth has long been outspoken about sex, and she was recently interviewed by host Alex Cooper on the Call Her Daddy podcast.
Business casual: The Royal Tenenbaums star also uploaded a selfie in a black outfit that included a luxe sweater and a long skirt with a split
Fashionista: The content continued with Gwyneth modeling a pair of wide-leg black trousers that she wore with white sneakers
One week ago Gwyneth appeared online to wish her 19-year-old daughter Apple Martin a happy 19th birthday.
It began, ‘Happy Birthday my angel. Thank you for sharing your birthday this year with Mother’s Day, a fitting conjugation, a double celebration of you and what you have given to me- the GIFT of being your mom.’
She continued, ‘I love you so deeply and wholly, it defies articulation. To behold you as a 19 year old woman fills my heart with almost unbearable love, pride and meaning! I can’t take it! Thank you for making me brunch, I am making you dinner!! I love you so much, forever and ever, mama.’
In addition to Apple, Paltrow also shares 17-year-old son Moses with her ex-husband, Coldplay frontman Chris Martin.
