Lionel Messi is going down a storm in MLS and fans are signing up to watch him in their droves.
Messi has already scored five goals in just three games Leagues Cup since making a blockbuster move to Inter Miami.
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The celebrities have been out in force to watch one of the greatest players of all time do his thing in America.
The 36-year-old’s jerseys were selling out within minutes whenever they came up as Messi mania swept the country.
It has also done wonders for Apple TV subscription numbers, where fans can buy MLS season passes.
At Apple’s quarterly earnings call, CEO Tim Cook said: “We are excited about our MLS partnership, and we’re thrilled to see Messi suiting up with Inter Miami.
“It’s clearly in the early days, but we are beating our expectations in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit – and so we’re very excited about it.”
Apple signed a 10-year deal with the MLS at the start of 2023 to try and bring more fans in, with the signing of Messi working out perfectly.
The World Cup winner is already having a dramatic effect on the MLS just a few weeks into his time there.
Part-owner David Beckham recently spoke about the impact and legacy he hopes that Messi will bring to the game in the country.
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He told The Athletic: “Leo has now won everything you can as a player. The World Cup must have been the icing on the cake. He saw this as a project, a legacy and I don’t think many players see that.
“They see the opportunity to play in different places, but Leo saw he could not just change the face of football in this country, he could inspire the next generation and there’s no better way of doing that than by walking on our pitch in Miami and having all of the kids talking about him, watching and learning.
“He’s also about making this game bigger and better in this country — he could do that, he will do that and he already has done that. It’s not just the whole of Miami talking about Leo, it’s the whole of America, the whole world.”
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