Gwyneth Paltrow has unveiled her latest zany guide for Valentine’s Day, offering a range of high-end pieces for every kind of date, with a huge price tag to match.
The 49-piece guide, published on her lifestyle website Goop, features a range of date night ideas for readers, ranging from a solo night in to a lavish dinner reservation.
Along with pricey suggestions including £700 slippers and a £500 blanket, the guide also includes the perfect outfit idea for a solo night alone, if you’re willing to splash out £2,000.
Never one to miss out on the little details, Gwyneth suggests a vast array of looks for every kind of date night, with the perfect concert look setting buyers back a cool £9,000.
This comes after it was revealed that Gwyneth is planning to close her British branch of her Goop lifestyle store franchise after losing an estimated £1.4million in revenue as a consequence of the global pandemic.
HOW much? Gwyneth Paltrow has unveiled her latest zany guide for Valentine’s Day offering a range of date night pieces including a pair of £700 slippers
Offering style advice for Goop readers while they plan any date night, the guide reads: ‘Whether you’re going on a first date or spending quality time with your partner, putting together the perfect outfit can be a tricky task.
‘Do you dress up or keep things casual? Should you bother with false lashes or not? The goal is to look and feel your best while dressing practically for whatever you have planned.’
The guide includes the perfect cosy look for a solo night in, with a cosy pair of $278 (£228) peach pyjamas, and matching feathered Olivia Van Helle slippers, with a hefty price tag of $870 (£716).
Her fans can cosy up under a fuzzy blanket, if they’re willing to part with $545 (£448), and light an $80 (£65) candle for the occasion, and can enjoy a red-light eye therapy treatment for $199 (£163).
In total, Gwyneth’s solo night in look totals $2,622 (£2,100), a high price for some fans who are simply planning an evening alone.
Gwyneth’s guide also includes a Lying Low look, which includes a cosy $285 (£243) slinky pink pyjama set, and for some light entertainment, a $1,895 (£1,560) game of marble checkers.
The highly-priced collection totals $3,699 (£3,000), meaning Gwyneth’s fans will have to spend a pretty penny if they wish to enjoy a night alone in luxury.
Goop’s guide also features a Dinner Reservation look, which comes to $9,359 (£7,700), which includes a $4,500 (£3,700) handbag and $175 ‘Naked’ perfume, as well as a Drinks and Dancing ensemble, totalling $3,377 (£2,700).
Far from cheap! The 49-piece guide, published on the actress’ lifestyle website Goop, features a range of date night ideas, ranging from a solo night in to a lavish dinner reservation
Splashing the cash! Collections from the guide include Solo Night in, which includes a £500 blanket (left) and a red light therapy mask for £163 (right)
Serious money! For some light entertainment, Gwyneth’s fans can splash out on a $1,895 (£1,560) game of marble checkers
Relaxed: To complete the Staying In look, Gwyneth’s fans can try one of the Goop Beauty lipsticks, with a trio costing $102 (£83)
For a more unorthodox date night, Goop fans can head to a cookery class, with the chic outfit including a chic white Nackiye frilled blouse, and baggy Mom jeans, with the entire range reaching $4,605 (£3,800).
But topping the price list is the edgy look compiled to head to a concert, which reaches $10,762 (£8,800).
It includes pieces such as leather Agolde combat trousers, for $348 (£286), a $795 (£654) Patou bag and a vampy Saia lipstick for a steal at $24 (£20).
It was recently reported that Gwyneth has closed her UK Goop story just four years after it had opened.
The wellness brand, famed for offbeat products such as psychic vampire repellent spray, sex dust and the notorious vagina scented candle, was originally launched by Paltrow in 2008 as a weekly newsletter.
It has since developed into an internationally recognised brand, with the Hollywood star opening her first UK store in London’s affluent Notting Hill in 2019.
Expensive! The Drinks and Dancing ensemble, totalling $3,377 (£2,700) includes a Lee Matthews co-ord (pictured)
Splashing the cash: Goop’s guide also features a Dinner Reservation look, which comes to $9,359 (£7,700), including a pair of Naiye culottes, for £415
Sparkly! There are plenty of jewellery pieces, which come at a pretty penny, including Bondeye studs for £781
But the shop was forced to close its doors as the coronavirus pandemic swept across Britain in March 2020, the first in a series of nationwide lockdowns, and has remained closed ever since, suffering a substantial loss of earnings in the process.
It’s understood that Paltrow has since taken steps to dissolve Worcestershire based Goop Inc Ltd – the company responsible for handling her British store’s financial dealings – and remove it from the official Companies House register.
Since its launch less than three years ago, the UK store has incurred substantial losses totalling £1.4million, reports The Mirror.
However the brand remains a lucrative global enterprise, and its quirky wellness creations – primarily designed for women – have raked in as much as £200million worldwide.
At the launch of Goop’s G. Label Core Collection clothing line in 2020, Paltrow’s doppelgänger daughter Apple, 18 – the eldest of her two children with ex-husband Chris Martin – modeled the designs.
While the brand’s British store is permanently closed, Goop continues to sell its products in shops across the United States, Canada and France.
Paltrow famously listed a $75 candle, cheekily named ‘This Smells Like My Vagina’, for sale in her online Goop shop and revealed that the geranium, citrus bergamot and cedar scented candle originally started as a joke.
According to the product’s description: ‘This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, “Uhhh..this smells like a vagina”—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent.
‘(That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours),’ she explained.
Now shuttered: It was recently reported that Gwyneth has closed her UK Goop story just four years after it had opened
‘It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth.’
The actress previously advised readers to purchase a $15,000 24k gold vibrator and vaginal jade eggs.
She has also turned her attention to the world of BDSM and in 2021 sold a nude underwear set alongside a black whip (currently on sale for $72), which promised to fulfill consumers ‘fantasies’.
Speaking to The Hollywood Reporter in 2017, Paltrow challenged critics of the brand while also admitting her celebrity status has aided its success.
She said: ‘I’m interested in criticism based on fact, not on projections. If you want to f*** with me, bring your A game.
‘I don’t know many young entrepreneurs who can call [Disney CEO] Bob Iger, [Facebook COO] Sheryl Sandberg or [Airbnb founder] Brian Chesky, and they are kind enough to waste a little bit of their day to help me.
‘So in that respect, my celebrity has been a huge asset.’
Interesting: Through Goop, Gwyneth shares her insights on health and wellness, and has also promoted and sold a number of eyebrow-raising products, including her most recent candle, This Smells Like My Orgasm
