Maya Jama looked radiant as ever as she celebrated the launch of Rimmel London’s new Lasting Finish 35 Hour Foundation at Boots in Covent Garden on Thursday.
The Love Island presenter, 28, who is the face of the cosmetics brand, cut a stylish figure as she posed with shoppers at the event.
The TV host donned a sheer fishnet long-sleeved dress for the occasion which she wore over a skintight black underdress.
Adding height to her frame with a pair of black leather boots, Maya styled her locks into voluminous curls.
The star accentuated her natural beauty with a light palette of makeup as she posed for the camera.
Maya Jama looked radiant in an all-black outfit as she celebrated the launch of Rimmel London’s new Lasting Finish 35 Hour Foundation at Boots in Covent Garden on Thursday
Style: The TV host donned a sheer fishnet long-sleeved dress for the occasion which she wore over a skintight black underdress
Fans: The Love Island presenter, who is the face of the cosmetics brand, cut a stylish figure as she posed with shoppers at the event
It was first reported in January that Maya had taken over as the new face of Rimmel London, following in the footsteps of Kate Moss.
The presenter was said to have signed a multi-million pound deal to replace the 49-year-old supermodel, who has been the role for almost 20 years.
Maya took over as Love Island presenter from Laura Whitmore, 38, earlier this year and has previously hosted BBC makeup series Glow Up, Walk the Line and Crouchy’s Year-Late Euros: Live.
She has made a name for herself following a highly-publicised breakup from rapper Stormzy, 28, who Maya dated from 2014 until 2019.
Currently single, Maya ended her engagement to Australian basketball player Ben Simmons, who is an ex of Kendall Jenner’s.
She spoke publicly about their split for the first time on Love Island spin-off show Aftersun.
Talking about engagements, she warned: ‘I mean I’ve had a go… and just don’t do it.’
At the start of the current Love Island series, Maya said she planned on wearing her sexiest outfits yet, and she has not left viewers disappointed.
Sensational: The media personality styled her locks into voluminous curls
Beauty: The star accentuated her natural beauty with a light palette of makeup as she posed for the camera
Success: The presenter was said to have signed a multi-million pound deal to replace the 49-year-old supermodel, who has been the role for almost 20 years
Career: Maya took over as Love Island presenter from Laura Whitmore, 38, earlier this year and has previously hosted BBC makeup series Glow Up, Walk the Line and Crouchy’s Year-Late Euros: Live
Fame: She has made a name for herself following a highly-publicised breakup from rapper Stormzy, 28, who Maya dated from 2014 until 2019
Love life: Currently single, Maya ended her engagement to Australian basketball player Ben Simmons, who is an ex of Kendall Jenner
Candid: She spoke publicly about their split for the first time on Love Island spin-off show Aftersun
Honest: Talking about engagements, she warned: ‘I mean I’ve had a go… and just don’t do it’
With the help of stylist Rhea Francois, Maya wore a cutout dress previously used by Jennifer Lopez and has been seen in several eye-catching outfits.
Despite her fame reaching new heights, she continues to stay grounded, saying the online trolling surrounding Love Island often her brings her back down to reality.
Maya referenced one tweet from a viewer who commented on her ‘natural teeth’, saying they admired that she had not got them ‘fixed.’
She told Vogue: ‘I always thought my teeth were all right, never blinked an eye, and then I read a tweet saying, “I really love that Maya’s kept her natural teeth and not fixed them”.’
