Marmite massage oil
In an unlikely collaboration, Marmite and Ann Summers teamed up in 2024 to release a ‘kissable massage oil’.
One comment on the social media announcement asked: ‘Why are all the April 1st products things we ACTUALLY WANT?’
Marmite and Ann Summers announced the ‘kissable massage oil’ by adding: ‘Your favourite spread just turned saucy’
easyJet Holibobs rebrand
After ‘extensive market research’, real airline easyJet rebranded their package holiday company to ‘easyJet Holibobs’.
The ‘strategic move’ followed the realisation that ‘holibobs’ had been searched on TikTok 35 million times.
After ‘extensive market research’, real airline easyJet rebranded their package holiday company to ‘easyJet Holibobs’
Domino’s frozen pizza
Domino’s pretended they were branching out into frozen pizza which fooled plenty because it was just too plausible.
Plenty of commenters suggested that this is actually something the pizza pros should look into.
Domino’s launched their frozen pizza range with fan favourites Texas BBQ, Pepperoni Passion and Vegi Supreme
From Curly Wurly to Straighty Waighty
Looking to ‘streamline’ their confectionary range, on April 1, 2024, Cadbury hard-launched the all-new Straighty Waighty replacing the much-loved Curly Wurly.
Seeing through the foolish timing, a number of replies to the social media announcement actually suggested that they would be up for having one of the bars.
Cadbury joked that they would replace their much-loved Curly Wurly with a Straighty Waighty, but some people suggested that they would actually be up for the made-up chocolate
Dulux scented paint
Dulux broke new ground by releasing a range of ‘limited edition’ scented paint with scents such as Hazelnut Truffle, Caramel Cream and Cookie Dough.
Announcing it was a prank they said: ‘Gotcha! Did you fall for it? Of course we haven’t *actually* launched these, but never say never, right? P.S Don’t actually smell the paint guys.’
Dulux’s scented paint prank even featured a ‘scratch and sniff’ colour chart
Just Stop Oil signs sponsorship deal with Gorilla Glue and considers launching ‘signature emulsion’ paint with Dulux
Just Stop Oil announced it has entered into partnership with Gorilla Glue – the American adhesive manufacturer.
Such a union might help the environmental group as activists have been known to glue themselves to surfaces during its controversial protests.
Speaking about the deal, Mark Mercurio, President and Chief Executive Officer of Gorilla Glue, said: ‘We feel the opportunity to display Gorilla Glue’s robust adhesive range to the public in the context of Just Stop Oil’s disruptive actions, is simply a match made in heaven.
‘From gluing to roads or government departments, our incredibly strong range of polyurethane epoxies will keep environmental defenders in place for longer.’
Jeremy Vine’s £400 drone capturing footage of his famous bike rides gets taken out by ‘hawk or a red kite’ in Hyde Park
Jeremy Vine’s legendary bike rides through London – often involving altercations with drivers – have become a staple of Twitter.
But the broadcaster’s venture through Hyde Park in the early hours of this morning met with a different type of collision.
Vine wrote: ‘WHAT THE HELL — using a drone for today’s early cycle ride, and it got taken out by a hawk or red kite in HYDE PARK FFS. Smashed to bits, £400 gone in a second.’
It appears some of Vine’s critics were immune to the possibility of an April Fools joke.
Harry Speakup wrote: ‘How much of a pollock does a man have to be to have a drone hovering above them when he’s out causing mayhem.’
England Cricket white ball captain Jos Buttler announces he is changing his first name to ‘Josh’ after years of it being mispronounced
England Cricket shared a very special video message from captain Jos Buttler this morning.
In it, Buttler, 33, opened up about the very personal harm of being miscalled ‘Josh throughout his life – from birthday cards from his mother to the engraving on his MBE.
‘So, after 13 years of representing my country and two World Cup wins, it’s finally time to fix the problem,’ he said.
‘To solve the problem once and for all, I am officially Josh Buttler,’ he said, signing a deed poll change of name.
The director shouts: ‘Alright guys, that’s a cut. Thanks Jos!’
Purplebricks AI-powered ‘BS detector’ alerts house hunters to every time estate agents bend the truth
Online estate agent Purplebricks promised to ‘revolutionise’ the house-hunting experience by launching an AI-powered mobile phone app to help buyers call out untrustworthy estate agents.
The app would act as a lie detector, ‘bleeping’ every time your tour guide told a fib about the property you were viewing.
Using the magic of artificial intelligence, your phone would pick up on odd sentence structure, phrases, tone and pauses in speech which imply something fishy is going on.
With the magic of AI, Purplebricks promised to ‘revolutionise’ the house-hunting experience by telling viewers when estate agents are bending the truth
Purplebricks CEO Sam Mitchell said: ‘It’s time to call “BS” on some of the sneaky tactics used by estate agents across the UK.
‘We are incredibly proud to bring this vital and game-changing new app to the market – putting real power in the hands of house hunters.’
Unfortunately, any hopeful house-hunters were met by an error message once they attempted to download the app.
Burns Pet Nutrition announces partnership with Garfield Movie with ‘new’ Pet Lasagne
Burns Pet Nutrition announced, in partnership with The Garfield Movie, ‘launched’ a Cheesy Lasagne pet food.
The recipe included pet-friendly cheese, delicious and nutritious mince laying between luscious layers of tasty pasta.
Media and influencers were sent mock-ups of the product, and Burns’ Instagram brand reps were also in on the joke posting across their social channels.
Burns Pet Nutrition announced their new partnership with The Garfield Movie in a unique way, launching a fake pet food version of the cinematic cat’s favourite food
Kate Johnston, Head of Marketing at Burns Pet Nutrition commented: ‘We are thrilled to announce our partnership with Garfield. Cats and dogs are the heart of our brand, and we couldn’t think of a better ginger fluffball to work with.
‘We know Garfield has a love of human food and whilst we’d never encourage people to feed their pets lasagne, we thought it would be fun to announce our partnership and celebrate Garfield’s love of food with a April Fools stunt.’
