Paris Hilton turned up the heat in a new promotional clip shared on both TikTok and Instagram on Tuesday to celebrate her new advice hotline in partnership with the fast food chain, Taco Bell.
The media personality, 42 — who recently put on a glamorous display at Lizzo‘s VIP event in Cannes — additionally revealed that the Volcano Menu will return for a limited time on June 29 after high-demand from consumers.
At the beginning of the 18-second clip, the mother-of-one could be seen sitting at a table while wearing a velvet, pastel purple blazer along with a matching fitted top.
She held up a purple phone case towards her ear while a green slushy was placed in a cup on top of a long table. ‘Do you ever just sit and think…,’ Hilton stated out loud.
Suddenly, text that read, ‘POV: You just heard Volcano Menu is back,’ appeared on the screen, followed by Paris adding her famous catchphrase, ‘That’s so hot!’
Heated partnership: Paris Hilton, 42, turned up the heat in a new promotional clip shared on both TikTok and Instagram on Tuesday to celebrate her new advice ‘hotline’ in partnership with the fast food chain, Taco Bell
That’s hot! At the beginning of the 18-second clip, the mother-of-one could be seen sitting at a table while wearing a velvet, pastel purple blazer along with a matching fitted top
The short video then transitioned to a montage of shots of items from the Volcano Menu, which was first established in 1995, including the Volcano Taco and the Double Beef Volcano Burrito.
As close-up shots of the tasty food options appeared on the screen, Hilton’s unreleased upbeat track, Hot One, played in the background.
Towards the end of the reel, photos of Paris posing with a tray of food placed in front of her while on various phone calls concluded the clip. The blonde bombshell further glammed up her look with a rhinestone choker as well as sheer, studded gloves for a flashy touch.
Her blonde locks were parted to the side, and cascaded down past her shoulders in elegant waves.
The star is celebrating the food chain’s first-ever advice hotline that fans can call at 1-844-THTS-HOT to get free advice from Hilton herself in six pre-recorded messages, per PR Newswire, which is available from June 26 through August 2.
In a statement, Paris expressed, ‘Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot. I am loving being a part of this Y2K revival with my very own Hot Line and hope fans will take my advice to sliv más,’ referencing to her other catchphrase: Sliving (Slaying and Living).
The CMO of Paris Hilton’s media company, 11:11 Media, Krystal Hauserman, also stated, ‘Paris Hilton’s iconic presence and Taco Bell’s HOT flavors are coming together to create a deliciously nostalgic experience that will transport you back to the turn of the millennium.’
She added, ‘The hotline is just the beginning! Fans will be able to join in other fun ways including on TikTok and through new music by Paris that will make you say, “That’s Hot!”‘
Opening scene: The star held up a purple phone case towards her ear while a green slushy was placed in a cup on top of the long table. ‘Do you ever just sit and think…,’ she stated out loud
Limited return: The short video then transitioned to a montage of shots of items from the Volcano menu, which was first established in 1995, including the Volcano Taco and the Double Beef Volcano Burrito
Hotline: Towards the end of the reel, photos of Paris posing with a tray of food placed in front of her while on various phone calls concluded the clip
Song teaser: As close-up shots of the tasty food options appeared on the screen, Hilton’s unreleased upbeat track, Hot One, played in the background
Along with the flavorful taco and burrito, the Volcano Menu also includes the iconic Lava Sauce.
US Chief Marketing Officer, Taylor Montgomery, expressed in a statement of his own, ‘We’re always listening to our fans, and the extensive passion and needs of the Volcano fanbase could no longer go unmet.’
He later added, ‘So, to bring the heat for this major campaign, we called on none other than Paris Hilton. Always in-the-know of what’s hot, Paris will help bring back these beloved items of the 2000s that never go out of style.’
The mother of one has been filtering through a busy schedule, and recently performed a DJ set on Sunday in NYC for the Dreamland Pride Festival.
She put on a leggy display wearing a glittering, rainbow minidress and sparkling, pink ankle boots.
The Simple Life star shared a post on Instagram in celebration of the opportunity and wrote to her 24 million fans and followers, ‘Thank you, NYC! I had the most incredible time playing for you all tonight @DreamlandPride.’
‘So proud to be closing out #PrideMonth with this incredible night. Thank you @KimPetras & @Aqua.DK for making this even more iconic. thank you everyone for all the love!! #SummerOfSliving,’ she concluded.
Shortly before taking to the stage, Paris told People, ‘I am beyond honored for the opportunity to perform at New York Pride.’
Hot advice: The star is celebrating the food chain’s first-ever advice hotline that fans can call at 1-844-THTS-HOT to get free advice from Hilton herself in six pre-recorded messages
Keeping busy: The mother of one has been filtering through a busy schedule, and recently performed a DJ set on Sunday in NYC for the Dreamland Pride Festival
Importance of family: When she is not busy working, Hilton puts her main focus on her baby boy, Phoenix Barron, whom she welcomed via surrogate earlier this year in January and shares with husband, Carter Reum
‘I’m so excited to celebrate, support, and champion everyone living true to themselves in the same way the LGBTQ+ community has advocated for me and my voice,’ she further added.
‘I will continue to use my platform to speak out and spread love, tolerance, acceptance, and support. It’s the Summer of Sliving, and I can’t wait to Sliv with everyone at Dreamland Pride in Central Park!’
When she is not busy working, Hilton puts her main focus on her baby boy, Phoenix Barron, whom she welcomed via surrogate earlier this year in January.
The media personality shares the little bundle of joy with her husband, Carter Reum, whom she tied the knot with in 2021. The couple will celebrate their second-wedding anniversary later this year in November.
